Case Studies
Presentation Template
Start-up Pitch Decks

Data Pilots

How we redesigned the Data Pilots pitch deck — bringing structure and visual clarity to a SaaS startup's fundraising story, leading to more investor calls after outreach.
Year
February 15, 2024

Customer wanted: Pitch Deck Powerpoint Redesign

Customer provided: Draft Pitch Deck with Content and Brandbook

Our client

We're a startup SaaS company with a small but mighty team of 3. We specialize in agentic Data Governance, meaning we use smart agents to automate a big part of the manual work currently needed to govern data. Our goal is to make data governance smarter, faster, and more scalable.

The challenge

Our initial pitch deck lacked consistency and didn't tell a clear story. It felt more like a brainstorm than a pitch, and it didn't effectively communicate our value to investors. It was difficult to follow and didn't reflect the innovative nature of what we're building.

How we solved it

The redesign brought structure and clarity to our deck. It helped us identify gaps in our storytelling, which we then improved with a copywriter. The final result was clean, visually aligned, and easier for investors to follow.

The results

We started getting more investor calls after using the new deck in email outreach. It gave us a stronger first impression and made a real difference in how we present ourselves. We wouldn't have gotten that traction with our original version.

The deck gave us the confidence we needed to pitch. It finally felt like our product and vision were being communicated the right way. Martijn Imrich

The best part according to the team?

The consistent style was a game-changer. Combined with simple, clear visuals that highlighted our value, the deck became more confident and persuasive.

The process was smooth, all deadlines were met, and we really appreciated the thoughtful extras like master templates and styling aligned with our brandbook.

Martijn Imrich

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